Today’s shopper is no slouch. The Internet has made traditional stand alone stores a thing of the past. Many people think industries are being killed by these new waves of shoppers, but that simply isn’t true. Shoppers are exercising their ability to have options and variables in their shopping. Online coffee stores are an example of a new twist on the drink industry. There are a few advantages that gave them a gain in popularity and have traditional coffee shops trying to keep up.
Some customers go into coffee shops and their eyes light up. It’s not because of the huge variety or coffee or the aroma, but the prices that pop off the menus. Many places charge for holding products in their stores. Why should customers be charged for the fact that the business has to keep the product? Many people are turning to online coffee stores because they can get their money’s worth. Whether the select a small size or a bulk order they get exactly what they want and they feel like their money is being used properly.
How many times have customers been let down by the amount or quality of coffee that the are given in a traditional shop? If nothing else, this generation of buyers have learned that they are able to do things themselves if they want to. When customers buy coffee online they get their specific brew and they are able to control everything about it. If they want a giant cup one morning then that’s what they get. If they want a certain sugar, spice and add ons they can get it right at their own home. The are able to customize everything about their experience from the cup to the environment they are consuming it in. Nothing is better than having control.
Everybody operates on a schedule. When the typical family is factored into the equation, by the time the morning routine is completed mom and dad often have to skip out on things for themselves. There’s no time to go out to the coffee shop and sit in a line waiting behind people for a single cup. There’s is no more skipping out on coffee when there are boxes of coffee at your home. So when the sons and daughters pop up a last second homework assignment or there’s a sick child there’s nothing to worry about. Put the pot on and buckle down and push through.
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